What a two-week partner launch taught me

When we launched IBM Maximo on Azure Red Hat OpenShift, we had two weeks. Not two quarters — two weeks.

Speed came from saying no early: one message, one audience, one call to action, and every partner team agreeing on it before a single asset was written.

The result was $60M+ in year-one revenue. The lesson I keep coming back to: alignment is the real launch, and the assets are just the evidence of it.