Senior Partner Marketing Manager · Cloud & AI

Melanie Kraintz.
I grew Azure Red Hat OpenShift 56% year over year.

Partner and product marketing leader with 20+ years in B2B technology and seven in cloud and AI joint marketing at Microsoft — building messaging, launches, customer stories and conference programs with Red Hat, IBM and NVIDIA.

Portrait of Melanie Kraintz
$60M+

Year-one revenue, IBM Maximo on ARO launch

2,181

Badge scans at Red Hat Summit 2026 — 2× prior year

56%

Year-over-year growth, Azure Red Hat OpenShift

20+

Years in B2B technology marketing

What colleagues say

Melanie is my CMO!
Wayne Lewis

Director, Build Intent Partner Programs · Microsoft

LinkedIn recommendation

Melanie was a fantastic asset to the Microsoft/Red Hat Partnership as a great Marketing leader, master orchestrator of our in-market global Microsoft/Partner events efforts and as an overall stakeholder of the partnership virtual team. She has been missed since the day she transitioned. Melanie, please consider me a strong advocate and professional reference.
Terry Birdsell

Enterprise Sales & Alliances Executive · Data & AI GTM Strategy Leader

LinkedIn recommendation

I worked with Melanie for two years on the Red Hat partnership at Microsoft, across both Azure Red Hat OpenShift and RHEL. She started on ARO and took on RHEL without missing a beat when the team needed coverage. What stood out about Melanie was consistency. She was always on the ball, thorough in her preparation, reliable in her delivery, and genuinely easy to work with. She was excellent at coordinating the messaging across our presence at Red Hat Summit. I'd work with Melanie again without hesitation.
Karl Abbott

Linux on Azure · Open Source & Cloud Platforms · Product Management

LinkedIn recommendation

Melanie is a standout product marketer who combines deep technical expertise with a strong ability to [bring] solutions to market in complex environments. She excels at aligning cross-functional stakeholders across product, marketing, and sales, and knows how to deliver impactful go-to-market strategies, not just content—especially in partnership with some of the industry’s largest software vendors. Her commitment to collaboration, clear communication, and excellent quality of work truly sets her apart. She’s one of the best product marketers I’ve had the opportunity to work with.
Megan Arnold

Global Partner Marketing at Microsoft · Cloud & AI Ecosystem GTM

LinkedIn recommendation

I've had the pleasure of working closely with Melanie in her PMM role on Azure Red Hat OpenShift, and she consistently operates well beyond the traditional scope of product marketing. She independently drives GTM strategy, field enablement, and cross-functional execution — work that typically requires an entire team. Whether it's equipping sellers, sharpening positioning, or partnering with engineering and product to land complex narratives, Melanie shows up as an owner, not just a contributor. Any team would be lucky to have her — she's the kind of PMM who raises the bar for everyone around her.
Mayuri Gupta

Product Manager, Microsoft Azure

LinkedIn recommendation

Melanie is an accomplished project manager and marketing consultant with a can-do attitude and uncanny ability to untangle things. She was the best partner one could ask for when demand for our device management solution surged in response to everyone working from home globally in early 2020. Our small two-person team managed to not only keep up the momentum but also created tons of fresh assets to help people who were newly introduced to endpoint security management solutions. As the team grew, Melanie became the bedrock of institutional knowledge and orchestrated bigger and more visible projects for successful impact across the board.
Mayunk Jain

Product Marketing Manager, Microsoft · AI Security, Governance & FinOps

LinkedIn recommendation, April 2022 · managed Melanie directly

Melanie's ability to lead through ambiguity, maintain transparency, and foster trust across teams was essential to our success. Her proactive engagement, clarity, and leadership, even in challenging situations, truly set her apart.
Campbell Vertesi

Microsoft · OpenShift Virtualization launch

Recommendation letter, January 2026

About

I turn complex partnerships into stories customers act on. For seven years at Microsoft I've built joint go-to-market with Red Hat, IBM and NVIDIA — the positioning, launches, events and content that get two companies selling the same thing in the same voice.

I move fast and measure everything. The IBM Maximo on ARO launch went from idea to market in two weeks and returned $60M+ in its first year. I'd rather ship, learn and improve than wait for perfect.

Read the IBM Maximo case study →

Selected work

2025 — 2026

Red Hat on Azure Marketing Lead

Microsoft · via Unify Consulting

  • Ran joint go-to-market for the Microsoft and Red Hat partnership across ARO, OpenShift Virtualization, RHEL, Ansible, JBoss and AI infrastructure.
  • Executive lead for Microsoft's Platinum sponsorship at Red Hat Summit 2026: $1M budget, 40 staff, 4 booths, 15 sessions.
  • Won Red Hat Partner of the Year — the Partner Ecosystem Innovation Award for AI Adoption.
  • Led a Copilot workflow workshop that cut time-to-asset by 40% and doubled content output.

2024 — 2025

Azure Red Hat OpenShift Product Marketing Manager

Microsoft · via Unify Consulting

  • Rebuilt GTM strategy, segmentation and competitive positioning, driving 56% year-over-year growth for Azure Red Hat OpenShift.
  • Built the IBM Maximo on ARO launch in two weeks — $60M+ in year-one revenue.
  • Launched H100 and H200 GPU capability on ARO at NVIDIA GTC.

2022 — 2024

Modern Work Partner Marketing

Microsoft · via Unify Consulting

  • Acted as the CMO voice for partners, running build-intent workshops tying partner plans to Microsoft priorities.

2019 — 2022

Endpoint Manager Marketing

Microsoft · via Unify Consulting

  • Built the marketing foundation from scratch: positioning, competitive messaging, enablement and analyst content with IDC and Forrester.

2016 — 2019

Product Marketing

Fluke Corporation

  • Commercialized 49 products and generated $5M in pre-orders.

2011 — 2016

Social & Channel Marketing

Cisco & T-Mobile

  • Led the #CiscoACI launch — 7.8M impressions across four divisions.

In the field

Launches and awards — the moments behind the numbers.

Team on stage at the Azure Red Hat OpenShift VIP launch party in Kuala Lumpur, Malaysia
ARO is now local in Malaysia. VIP launch party in Kuala Lumpur — the Azure Red Hat OpenShift launch that put the service in-country.
Melanie Kraintz holding the Red Hat Partner of the Year trophy with colleagues
Red Hat Partner of the Year. The Partner Ecosystem Innovation Award for AI Adoption.

Published on Microsoft Tech Community

Apps on Azure Blog — Azure Red Hat OpenShift launches and announcements.

Security · Apr 2026

Azure Red Hat OpenShift: Managed Identity and Workload Identity now generally available

Run clusters and apps on Azure without long-lived service credentials.

Read →
Ignite 2025 · Nov 2025

Azure Red Hat OpenShift Confidential Containers: General Availability Announced

Unveiled at Microsoft Ignite 2025 — a major milestone in cloud security.

Read →
Ignite 2025 · Nov 2025

OpenShift Virtualization on Azure Red Hat OpenShift GA

A unified platform to run virtual machines and containers side by side.

Read →
Events · May 2025

Innovation in Action: ARO at Build and Red Hat Summit 2025

Joint Microsoft and Red Hat innovation across two major events.

Read →
Launch · May 2025

Red Hat OpenShift Virtualization on ARO in Public Preview

Delivered to the customers who asked for it at Summit 2024.

Read →
Product · Apr 2025

Azure Red Hat OpenShift: April 2025 Update

Enterprise Kubernetes shouldn't be complicated or insecure.

Read →
Partner · Feb 2025

Modernizing Enterprise Asset Management: IBM Maximo on ARO

The launch that produced $60M+ in year-one revenue.

Read →
Security · Nov 2024

Confidential Containers Public Preview on Azure Red Hat OpenShift

Cloud-native confidential computing with trusted execution environments.

Read →
Product · Aug 2024

Scaling New Heights: ARO Now Supports 250 Nodes

Bigger clusters for bigger workloads.

Read →
Security · Aug 2024

Bring Your Own NSG to Azure Red Hat OpenShift Clusters

Greater control over cluster network security.

Read →
Partner · Jul 2024

IBM Cloud Pak for Integration on ARO Now Generally Available

Breaking data out of silos with enterprise integration.

Read →
Events · May 2024

ARO: Empowering Innovation at Red Hat Summit & AnsibleFest 2024

Booth 202, Denver — the latest ARO updates.

Read →

Speaking & events

2026

Red Hat Summit 2026

Executive lead, Microsoft Platinum sponsorship — 4 booths, 15 sessions, 2,181 badge scans.

2025

Microsoft Ignite 2025

Launched ARO Confidential Containers GA and OpenShift Virtualization GA.

2025

Microsoft Build & Red Hat Summit 2025

Joint Microsoft and Red Hat announcements across both stages.

2025

ARO launch, Kuala Lumpur

VIP launch party bringing Azure Red Hat OpenShift in-country to Malaysia.

2024

NVIDIA GTC

Launched H100 and H200 GPU capability on Azure Red Hat OpenShift.

2024

Red Hat Summit & AnsibleFest 2024

Booth 202, Denver — the latest ARO updates.

Education

Executive MBA, Quantic School of Business and Technology. BA, Public Relations and Video Production, Central Washington University.

Certifications & tools

SAFe 4 Product Owner · Prosci Change Management · PMA Product Marketing Management. Seismic, Salesforce, Marketo, Tableau, Microsoft 365 Copilot, Claude.