Case study · Partner launch
IBM Maximo on Azure Red Hat OpenShift.
$60M+
Year-one revenue
2 weeks
Idea to launch
The challenge
IBM Maximo customers wanted to modernize enterprise asset management in the cloud, and Microsoft, Red Hat and IBM needed one clear story for running it on Azure Red Hat OpenShift — fast.
What I did
I built the full launch in two weeks: joint positioning across three companies, launch messaging, the announcement on the Microsoft Tech Community Apps on Azure Blog, and enablement so sellers could take it to customers right away.
The result
$60M+ in year-one revenue — and a repeatable model for partner launches on ARO.